Storytelling for Marketing and Entrepreneurship


What would you say if I told you that with a great story you don’t need to have any credentials, connections or marketing budget to kickstart your business? There is no sense in investing a lot of money in advertising if you don’t have a story that sticks in the mind of your customers. The stories that convert the most are the stories that people tell about you and that is where your attention should be.

This course is designed for Marketers and Entrepreneurs that want to extend the reach of their business, cause a ruckus in the market and make their businesses stand out. I know how tough it can be to convince people to try something new and a good story will open doors for you that you never thought existed in the first place.

Each section is dedicated to teaching you these skills, the course manual will assist you during the learning process, valuable resources are scattered throughout the lectures and every section challenges you to take action by completing a project.

Feel free to explore what the course has to offer and I am looking forward to seeing you in the virtual classroom and to hearing your story.

What will you learn
  • How to Effectively Pitch the Story of Your Business

  • How to Sell the Core Benefits of Your Products and Services

  • How to Leverage the Power of Word-of-Mouth and Networking

  • How to Understand the Influence of Emotions on Customer Behavior

  • How to Leverage the Social Influence of Your Customers, Employees, Fans and Supporters

  • How to Create Valuable Content that will Drive Traffic and Interest in Your Business

  • Enter with an open mind and with the willingness to reflect, come up with creative ideas and put them into action.


  • 41 Lessons
  • 02:39:50 Hours
  • Welcome to the Course!00:04:19
  • The Course Manual
  • Top Mistakes when it Comes to Storytelling in Marketing00:04:53
  • Where Is Your Business Right Now?00:05:46
  • Section Project: The Specifics of Your Industry & Your Most Valuable Lessons00:02:15
  • Introduction00:04:40
  • The WHY of Your Business00:07:45
  • Your Internal and External Values00:06:18
  • Context, Challenges, Accomplishments and Mission00:04:58
  • The People Behind The Business00:03:02
  • Your Contribution to Society00:03:14
  • Section Project: Tell Us Your Story00:01:37
  • Introduction to The Story of Your Product00:01:10
  • The History of The Product00:07:58
  • The Need That Drives Clients to Your Product00:01:22
  • The Product's Role in The Life of The Customer00:03:17
  • The Product Slogan00:03:01
  • Section Project: The Short Story of Your Product00:02:14
  • Introduction to The Customer Experience00:02:31
  • The Customer Experience Model00:08:28
  • The Influence of Emotions on Customer Behavior00:14:23
  • How Can You Fill In The Gaps?00:07:55
  • Section Project: Client Experience Action Plan00:01:54
  • Introduction to Activating Your Tribes00:02:26
  • The Power of Word-of-Mouth and Networking00:05:28
  • What Tribes of People Need to Function00:07:06
  • Activating Your Internal Tribe00:03:37
  • Activating Your External Tribe00:05:48
  • Section Project: Bring People Together!00:02:12
  • Introduction to Content Storytelling00:01:33
  • The Virtue of Giving and Service00:04:58
  • Types of Content We Can Create00:04:47
  • The Content Marketing Plan00:05:21
  • Tips & Tools for Creating Content00:03:14
  • Section Project: Publish a "Common Mistakes" Blog Post00:01:59
  • Introduction00:00:31
  • What Have Been Your Main Learning Points?00:01:27
  • What Do You Want Your Business to Accomplish in The Next Year?00:01:44
  • What Fears and Challenges May Await You?00:01:56
  • Section Project: Share and Contribute00:01:27
  • Before You Go...00:01:16

About instructor

Name : Alex Glod
Reviews : 2 Reviews
Student : 59 Students
Courses : 10 Courses


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