Storytelling for Marketing and Entrepreneurship

Teacher

COURSE DESCRIPTION

What would you say if I told you that with a great story you don’t need to have any credentials, connections or marketing budget to kick start your business? There is no sense in investing a lot of money in advertising if you don’t have a story that sticks in the mind of your customers. The stories that convert the most are the stories that people tell about you and that is where your attention should be.

This course is designed for Marketers and Entrepreneurs that want to extend the reach of their business, cause a ruckus in the market and make their businesses stand out. I know how tough it can be to convince people to try something new and a good story will open doors for you that you never thought existed in the first place.

Each section is dedicated to teaching you these skills, the course manual will assist you during the learning process, valuable resources are scattered throughout the lectures and every section challenges you to take action by completing a project.

LEARNING OUTCOMES

Over 40 lectures and 2.5 hours of video content!
You will learn how to Effectively Pitch the Story of Your Business
You will be able to Sell the Core Benefits of Your Products and Services
You will manage to Leverage the Power of Word-of-Mouth and Networking
Your will Understand the Influence of Emotions on Customer Behavior
You will learn to Leverage the Social Influence of Your Customers, Employees, Fans and Supportes
You will Create Valuable Content that will Drive Traffic and Interest in Your Business
Practical assignments at the end of every session.
Practical learning experience with live project work and examples.

Course Features

Lectures 41
Quizzes 0
Duration 2.5 hours
Skill level All Levels
Language English
Students 6568
Certificate No
Assessments Yes

Introduction
5
- Lecture1.1
  Welcome to the Course! 04 min
- Lecture1.2
  The Course Manual
- Lecture1.3
  Top Mistakes when it Comes to Storytelling in Marketing 05 min
- Lecture1.4
  Where Is Your Business Right Now? 06 min
- Lecture1.5
  Section Project: The Specifics of Your Industry & Your Most Valuable Lessons 02 min
The Story of Your Business
7
- Lecture2.1
  Introduction Section #2 05 min
- Lecture2.2
  The WHY of Your Business 08 min
- Lecture2.3
  Your Internal and External Values 06 min
- Lecture2.4
  Context, Challenges, Accomplishments and Mission 05 min
- Lecture2.5
  The People Behind The Business 03 min
- Lecture2.6
  Your Contribution to Society 03 min
- Lecture2.7
  Section Project: Tell Us Your Story 02 min
The Story of Your Product or Service
6
- Lecture3.1
  Introduction to Section #3 01 min
- Lecture3.2
  The History of The Product 08 min
- Lecture3.3
  The Need That Drives Clients to Your Product 02 min
- Lecture3.4
  The Product’s Role in The Life of The Client 03 min
- Lecture3.5
  The Product Slogan 03 min
- Lecture3.6
  Section Project: The Short Story of Your Product 02 min
The Customer Experience
5
- Lecture4.1
  Introduction to Section #4 03 min
- Lecture4.2
  The Customer Experience Model 08 min
- Lecture4.3
  The Influence of Emotions on Customer Behaviour 14 min
- Lecture4.4
  How Could You Fill In The Gaps? 08 min
- Lecture4.5
  Section Project: Client Experience Action Plan 02 min
Activating Your Tribes
6
- Lecture5.1
  Introduction to Section #5 02 min
- Lecture5.2
  The Power of Word-of-Mouth and Networking 06 min
- Lecture5.3
  What Tribes of People Need to Function 07 min
- Lecture5.4
  Activating Your Internal Tribe 04 min
- Lecture5.5
  Activating Your External Tribe 06 min
- Lecture5.6
  Section Project: Bring People Together! 02 min
Content Storytelling
6
- Lecture6.1
  Introduction to Section #6 02 min
- Lecture6.2
  The Virtue of Giving and Service 05 min
- Lecture6.3
  Types of Content We Can Create 05 min
- Lecture6.4
  The Content Marketing Plan 05 min
- Lecture6.5
  Tips & Tools for Creating Content 03 min
- Lecture6.6
  Section Project: Publish a “Common Mistakes” Blog Post 02 min
Whatever You Do, Just Keep Walking
6
- Lecture7.1
  Introduction to Section #7 01 min
- Lecture7.2
  What Have Been Your Main Learning Points? 02 min
- Lecture7.3
  What Do You Want Your Business to Accomplish in The Next Year? 02 min
- Lecture7.4
  What Fears and Challenges May Await You? 02 min
- Lecture7.5
  Section Project: Share and Contribute 02 min
- Lecture7.6
  Before You Go… 01 min

Alex Glod

Alex Glod is a Storyteller, Trainer and TEDx Speaker at TEDx University of Piraeus 2015, TEDx Bacău 2015 and TEDx Calea Domneasca 2018.

In the past 8 years, he has trained over 2800 people in Public Speaking, Storytelling and Leadership in countries from both Europe and Asia and has taught over 27.000 students online students. Alex advocates for a human approach in Marketing, Leadership and Education and teaches leaders, entrepreneurs and educators to use personal stories to connect authentically with their audiences.

"Every business has lots of stories to share and discover: its own history of challenges and achievements, the stories of its employees, as well as the stories of its customers. Building on these stories fosters a healthy company culture and earns the trust and respect of its customers. Very much looking forward to meet you and to unravel these stories together."