Why you should participate in this training?
In the era of social media and human-to-human marketing, customers are increasingly relying on friends’ recommendations when they buy and need direct contact with a company to trust their offer. Avoid investing big budgets in non-converting campaigns and learn how to use the most important exchange currency in marketing: trust. Learn to focus your efforts to connect with your customers and turn them into fans and ambassadors of your brand over time.
Storytelling for Creative Marketing is a creative and experiential training that helps marketing specialists and entrepreneurs increase their sales and brand reputation in a competitive market. You will acquire the knowledge and skills needed to tell the story of the company and products in a convincing way, to give customers a memorable experience and to build a community around the brand.
What will you learn?
Our Storytelling for Creative Marketing training course is composed of 5 modules:
1. The story of your business
2. The story of your products and/or services
3. Creating a meaningful customer experience
4. How to activate your business’s tribes
5. Content storytelling
Using the principles of Seth Godin, Simon Sinek, Peter Guber and Johnathan Gottschall, as well as lessons learned from our experience, you will work to adapt these storytelling techniques and principles to your business. With the help of the training you will know how to better understand the needs of the customers, how to differentiate yourself from the competition and how to build a strong brand.
Why Storytelling and Marketing?
Storytelling or the Art of Storytelling is the oldest method of communicating to and influencing groups of people. The storyteller has always been the person of reference in any tribe or community and he managed to gather others around him naturally. In Marketing, Storytelling is not just about telling stories, but also empathizing with the story of the customers, building the customer experience as a story and creating a community around the company’s mission.
Customers nowadays want to know the story behind a business and especially the people who work there. For this reason, you cannot falsify the stories of a business. They must be a sincere reflection of the organizational culture and vision of the company.
At the end of the Storytelling for Creative Marketing training program you will know:
- How to attract customers and investors through the story of your business
- How to differentiate yourself by authentically communicating the values and vision of the business
- How to promote your products through a story that highlights the benefits and needs it solves
- How to turn customers into brand ambassadors by providing them with a memorable experience
- How to attract traffic and notoriety by generating relevant content online and offline
- How to get recommendations and leads by creating a community around the business
Your Trainer, Alex Glod
For over 8 years, Alex has been working with leaders, marketers and professionals from the corporate and NGO sector to help them tell their stories with impact, to connect with their audiences, and to provide them with a memorable experience. He is an expert in Storytelling applied in Public Speaking, Marketing, Entrepreneurship and Leadership, in participatory methods such as World Cafe, Open Space, Graphic Facilitation and Appreciative Inquiry and manages to involve any audience in an interactive and emotional learning process.
Alex is recognized for his personal stories, very human and expressive style, but especially for how he can explain complex notions in allegories and simple and easy to understand metaphors. He has spoken 3 times at a TEDx event: TEDx University of Piraeus 2015 (Greece), TEDx Bacău 2015 and TEDx Calea Domnească 2018 (Romania).
Program recommended by
Storytelling for Creative Marketing was the training I needed to better understand what marketers and their customers are going through. As a marketer, I managed to get under the customer’s skin, understand what is going on and get closer to understanding his story. And all this was done through practical examples, from the experience of each participant.
Alex helped us reach the right conclusions for us and we received concrete advice for each situation. It was an interactive and revealing experience. I warmly recommend this training to any marketer and entrepreneur, regardless of their level of experience.
Octavian Dobre, Marketing Coordinator Presta.ro